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Vertriebsprognosen

Language GermanGerman
Book Paperback
Book Vertriebsprognosen Jörg B. Kühnapfel
Libristo code: 20943054
Publishers Springer Gabler, January 2019
In dieser überarbeiteten 2. Auflage wird gezeigt, dass Vertriebsprognosen bzw. Forecasts ein zweisch... Full description
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In dieser überarbeiteten 2. Auflage wird gezeigt, dass Vertriebsprognosen bzw. Forecasts ein zweischneidiges Schwert sind: Kaum ein Unternehmen kommt ohne sie aus, aber man traut ihnen nicht so recht. Häufig sind sie zu ungenau, und der Grund dafür ist oft mangelhafte Methodenkenntnis. Die Erstellung guter, also treffsicherer Forecasts ist ein laufender Prozess, der über Jahre verbessert werden muss. Drei Grundregeln sind hierbei wesentlich: Erstens müssen Forecast-Methoden gegeneinander in den Wettstreit um die besten Ergebnisse treten, zweitens müssen Forecasts gegen Trivialprognosen antreten, um sich überhaupt für diesen Wettstreit zu qualifizieren, und drittens muss die Treffsicherheit der Forecasts ständig überprüft und optimiert werden. Der Autor stellt pragmatische, erprobte und einfach zu erlernende Techniken vor, die die Erstellung guter Forecasts ermöglichen.

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About the book

Full name Vertriebsprognosen
Author Jörg B. Kühnapfel
Language German
Binding Book - Paperback
Date of issue 2019
Number of pages 56
EAN 9783658249328
Libristo code 20943054
Publishers Springer Gabler
Weight 91
Dimensions 148 x 210 x 4

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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