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Vertriebsprognosen

Methoden für die Praxis

Language GermanGerman
Book Paperback
Book Vertriebsprognosen Jorg B Kuhnapfel
Libristo code: 09119274
Publishers Springer Gabler, November 2014
Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich... Full description
? points 144 b
21 392 Ft
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Vertriebsprognosen oder Forecasts sind das Handwerkszeug jeder Verkaufsorganisation. Doch lediglich der so genannte rollierende Forecast ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentär entwickelt, sodass Potenziale ungenutzt bleiben. In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlässliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.§

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