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Vertriebskanale

Welche Bedeutung hat die Filiale heute noch?

Language GermanGerman
Book Paperback
Book Vertriebskanale G. Dengl
Libristo code: 09488449
Publishers Gbi-Genios Verlag, July 2015
Filialen erleben als Vertriebskanal eine Renaissance. Neue Filialen werden wohl kaum eröffnet, aber... Full description
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Filialen erleben als Vertriebskanal eine Renaissance. Neue Filialen werden wohl kaum eröffnet, aber die bestehenden sollen aus- und umgebaut werden. Innovative Gestaltungskonzepte sollen den Erlebniswert eines Bankbesuchs steigern. Der anhaltende Wettbewerb um Privatkunden zwingt Banken weitere Vertriebswege zu erschließen. Ein interessanter Ansatz ist dabei die Einbindung von Kooperationspartnern, wie zum Beispiel Supermärkten. Beim Vertrieb von Bankprodukten über verschiedene Kanäle spielt die kanalspezifische Preisgestaltung eine wesentliche Rolle im Hinblick auf die Rentabilität. So kann die Bank für die Beratung in der Filiale für das gleiche Produkt einen deutlich höheren Preis verlangen.

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About the book

Full name Vertriebskanale
Author G. Dengl
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737945660
ISBN 3737945667
Libristo code 09488449
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2
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