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Value-Oriented Media Management

Name: Value-Oriented Media Management
Brand: Springer International Publishing AG
SKU: 20093709
Price: 53094 HUF
Availability: InStock
Author: Klaus-Dieter Altmeppen
ISBN: 9783319845449

Decision Making Between Profit and Responsibility

Klaus-Dieter Altmeppen

C. Ann Hollifield

Joost van Loon

Language

English

Book Paperback

Libristo code: 20093709

Publishers Springer International Publishing AG, July 2018

In the light of a rapidly changing media industry with new technologies, actors and advertising mode... Full description

Libristo code: 20093709

352 b

53 094 Ft

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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.