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Value Innovation Portfolio Management

Name: Value Innovation Portfolio Management
Brand: J Ross Publishing
SKU: 05032124
Price: 18196 HUF
Availability: InStock
Author: Sheila Mello
ISBN: 9781932159578

Language

English

Book Hardback

Libristo code: 05032124

Publishers J Ross Publishing, September 2006

The quest for successful products - along with a simple, effective, and predictable way to determine... Full description

Libristo code: 05032124

120 b

18 196 Ft

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The quest for successful products - along with a simple, effective, and predictable way to determine in advance which ones will be successful - is a major concern for nearly every company out there. Most firms use traditional financial projections to select the best products, and many are often frustrated by under-achievement, lower than expected profits, and sometimes outright failure. "Value Innovation Portfolio Management" presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optimal investment intensity - allowing businesses to find success more often with new products. This ground-breaking new method is backed up by numerous case studies and examples that demonstrate significantly improved results using customer value as the yard-stick for product development.