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Value Based Pricing

Wertbasierte Preisfindung in der Automobil- und Nutzfahrzeugzulieferindustrie

Language GermanGerman
Book Paperback
Book Value Based Pricing Wolfram Klussmann
Libristo code: 01892247
Publishers AVM Akademische Verlagsgemeinschaft, November 2011
Wertbasierte Preisfindung bedeutet, sich auf den tatsächlichen Kundennutzen zu konzentrieren und die... Full description
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Wertbasierte Preisfindung bedeutet, sich auf den tatsächlichen Kundennutzen zu konzentrieren und diesen in Bezug auf die Gesamtbetriebskosten im Vergleich zum Wettbewerb entsprechend herauszustellen. Es entsteht dadurch eine neue win-win Situation in der Preisfindung, die durch die traditionellen Modelle der Kosten- und Wettbewerbsorientierung so bisher nicht gegeben war. Das Buch zeigt anhand von Praxisbeispielen, wie ein Mehrwert generiert werden kann und geht dabei auch auf die Besonderheiten der Zulieferindustrie ein.

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About the book

Full name Value Based Pricing
Author Wolfram Klussmann
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 76
EAN 9783869242439
Libristo code 01892247
Publishers AVM Akademische Verlagsgemeinschaft
Weight 114
Dimensions 147 x 210
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