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UX Redefined

Name: UX Redefined
Brand: Springer International Publishing AG
SKU: 09361503
Price: 19477 HUF
Availability: InStock
Author: Johannes Robier
ISBN: 9783319210612

Winning and Keeping Customers with Enhanced Usability and User Experience

Johannes Robier

Language

English

Book Hardback

Libristo code: 09361503

Publishers Springer International Publishing AG, August 2015

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging... Full description

Libristo code: 09361503

133 b

19 477 Ft

In stock at our supplier Shipping in 10-13 days

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.§§