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Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Language EnglishEnglish
Book Paperback
Book Utilizing Gamification in Servicescapes for Improved Consumer Engagement Miralem Helmefalk
Libristo code: 25662239
Publishers IGI Global, June 2020
? points 503 b
75 314 Ft
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About the book

Full name Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Author Miralem Helmefalk, Leif Marcusson
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 356
EAN 9781799819714
ISBN 179981971X
Libristo code 25662239
Publishers IGI Global
Weight 616
Dimensions 216 x 279 x 19

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Computer programming / software engineering > Graphics programming
Economics, Finance, Business & Management > Economics
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