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Using Focus Groups in Research

Language EnglishEnglish
Book Paperback
Book Using Focus Groups in Research Lia Litosseliti
Libristo code: 04402138
Publishers Bloomsbury Publishing, December 2003
Focus Groups are often under-used as a valuable tool for research. This practical and extremely well... Full description
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18 335 Ft
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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>

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About the book

Full name Using Focus Groups in Research
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 104
EAN 9780826464729
ISBN 0826464726
Libristo code 04402138
Weight 146
Dimensions 167 x 215 x 6
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