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Usability

Nutzerfreundliches Web-Design

Language GermanGerman
Book Paperback
Book Usability Markus Beier
Libristo code: 07136580
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, August 2012
Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verl... Full description
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Das Internet existiert nicht zum Selbstzweck seiner Macher. Der Nutzer steht im Mittelpunkt. Er verlangt Fakten, Unterhaltung, Ablenkung, Bestellmöglichkeit - genau das, was er will, und dies so schnell wie möglich. Kundengewinnung und Kundenbindung kann daher nur gelingen, wenn die Nutzerfreundlichkeit bei der Entwicklung einer Website im Mittelpunkt steht. Usability - das Testen der Nutzerfreundlichkeit - ist die Grundlage dafür. In diesem Buch wird das Thema Usability in seinen verschiedenen Aspekten systematisch vorgestellt, sowohl wissenschaftlich als auch praxisrelevant analysiert und durch Fallstudien veranschaulicht. Der inhaltliche Bogen reicht von der strategischen Konzeption einer Usability-orientierten Site bis zu Design, Technik und Betrieb.

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About the book

Full name Usability
Author Markus Beier, Vittoria Von Gizycki
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 272
EAN 9783642626227
ISBN 364262622X
Libristo code 07136580
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 413
Dimensions 156 x 234 x 15

Categories

Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Business applications > Word processing software
Computing & Information Technology > Graphical & digital media applications > Desktop publishing
Computing & Information Technology > Databases > Information retrieval
The Arts > Industrial / commercial art & design
Computing & Information Technology > Computer networking & communications
Computing & Information Technology > Computer science
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