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Understanding Competitive Advantage

Name: Understanding Competitive Advantage
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 02265129
Price: 19426 HUF
Availability: InStock
Author: Fredrik Nilsson
ISBN: 9783642074134

The Importance of Strategic Congruence and Integrated Control

Fredrik Nilsson

Birger Rapp

Language

English

Book Paperback

Libristo code: 02265129

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2010

This book is about competitive advantage and how it is created at the company level. It is based on... Full description

Libristo code: 02265129

133 b

19 426 Ft

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This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §