Contact
How to shop
Delivery
Shopping guide
English
106 b
Up to 30 days for returns
Customers also purchased
/
Paperback
13 937
Ft
/
Paperback
19 326
Ft
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
2 626
Ft
/
Hardback
11 939
Ft
/
Hardback
65 751
Ft
/
Hardback
54 513
Ft
Hi! I'm Libroamiko, your book advisor.
How can I help you?