Contact
How to shop
Delivery
Shopping guide
Understanding and influencing consumer behavior
A practical guide to buying behavior and marketing decisions in the age of innovation. DE
English
144 b
Up to 30 days for returns
Customers also purchased
In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
18 019
Ft
/
Paperback
3 017
Ft
/
Paperback
3 017
Ft
/
Hardback
7 515
Ft
Hi! I'm Libroamiko, your book advisor.
How can I help you?