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Transformative Marketing

Language EnglishEnglish
Book Hardback
Book Transformative Marketing KAUFMAN
Libristo code: 18912859
Publishers Taylor & Francis Inc, December 2023
Digital is more than just technology, it's total business transformation. With the growing influence... Full description
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Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choic

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About the book

Full name Transformative Marketing
Author KAUFMAN
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 150
EAN 9780815392354
ISBN 9780815392354
Libristo code 18912859
Publishers Taylor & Francis Inc
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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