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Transformational Sales

Making a Difference with Strategic Customers

Language EnglishEnglish
Book Hardback
Book Transformational Sales Philip Kotler
Libristo code: 09339868
Publishers Springer International Publishing AG, August 2015
Inspired by a new, transformative era in human and business relations, this book provides a unique p... Full description
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Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organisations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference.

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About the book

Full name Transformational Sales
Author Philip Kotler, Marian Dingena, Waldemar Pfoertsch
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 162
EAN 9783319206059
ISBN 3319206052
Libristo code 09339868
Publishers Springer International Publishing AG
Weight 432
Dimensions 244 x 166 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
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