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Toyota Strategy

Masaaki Sato

Language

English

Book Hardback

Libristo code: 04330571

Publishers TURNAROUND PUBLISHER SERVICES, November 2008

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. "The Toyota... Full description

Libristo code: 04330571

48 b

7 165 Ft

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Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. "The Toyota Strategy" tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.