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Tourism Behaviour

Name: Tourism Behaviour
Brand: CABI Publishing
SKU: 04738605
Price: 69905 HUF
Availability: InStock
Author: R. March
ISBN: 9780851990217

Travellers' Decisions and Actions

R. March

Arch G. Woodside

Language

English

Book Hardback

Libristo code: 04738605

Publishers CABI Publishing, October 2005

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance... Full description

Libristo code: 04738605

464 b

69 905 Ft

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How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.