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Tourism and Generation Y

Language EnglishEnglish
Book Hardback
Book Tourism and Generation Y P.J. Benckendorfff
Libristo code: 05099240
Publishers CABI Publishing, April 2009
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequen... Full description
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Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behaviour, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers.

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About the book

Full name Tourism and Generation Y
Author P.J. Benckendorfff, G. Moscardo, Donna Pendergast
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 184
EAN 9781845936013
Libristo code 05099240
Publishers CABI Publishing
Weight 600
Dimensions 172 x 244 x 18

Categories

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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