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To Boldly Go

Marketing the Myth of Star Trek

Language EnglishEnglish
Book Hardback
Book To Boldly Go BAKER DJOYMI
Libristo code: 16002559
Publishers Bloomsbury Publishing, March 2018
A comprehensive analysis of the way myth and brand marketing function in the hugely popular TV and f...
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60 402 Ft
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A comprehensive analysis of the way myth and brand marketing function in the hugely popular TV and film series Star Trek.

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About the book

Full name To Boldly Go
Author BAKER DJOYMI
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 320
EAN 9781788310086
ISBN 9781788310086
Libristo code 16002559
Publishers Bloomsbury Publishing
Weight 518
Dimensions 138 x 216 x 30

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
The Arts > Performing arts > Films, cinema > Film history, theory & criticism
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
The Arts > Performing arts > Television
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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