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Tipping Point

Language EnglishEnglish
Book Paperback
Book Tipping Point Malcolm Gladwell
Libristo code: 04589140
Publishers Back Bay Books, January 2002
An introduction to the Tipping Point theory explains how minor changes in ideas and products can inc...
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An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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About the book

Full name Tipping Point
Author Malcolm Gladwell
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 304
EAN 9780316346627
ISBN 0316346624
Libristo code 04589140
Publishers Back Bay Books
Weight 294
Dimensions 137 x 206 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Society & Social Sciences > Psychology > Social, group or collective psychology
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