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Books in English > Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising > 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

Name: 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story
Brand: John Wiley & Sons Inc
SKU: 04887865
Price: 13935 HUF
Availability: InStock
Author: Peter Bieler
ISBN: 9780471147497

Peter Bieler

Suzanne Costas

Language

English

Book Paperback

Libristo code: 04887865

Publishers John Wiley & Sons Inc, June 1996

"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation de... Full description

Libristo code: 04887865

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"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ...As a rack to dry homemade pasta ...Prop it on its side and presto! Twin picture frames ...Have it bronzed and claim it's a very early Henry Moore ..." --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!

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About the book

Full name 'This Business Has Legs' - How I Used Infomercial Marketing To Create the $1000,000,000 Thighmaster Exerciser Craze..an Ent Advent Story

Author Peter Bieler, Suzanne Costas

Language

English

Binding Book - Paperback

Date of issue 1996

Number of pages 224

EAN 9780471147497

ISBN 0471147494

Libristo code 04887865

Publishers John Wiley & Sons Inc

Weight 336

Dimensions 156 x 233 x 14