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Reader's Brain

How Neuroscience Can Make You a Better Writer

Language EnglishEnglish
Book Hardback
Book Reader's Brain Yellowlees Douglas
Libristo code: 09179398
Publishers Cambridge University Press, June 2015
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should g... Full description
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Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.

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About the book

Full name Reader's Brain
Author Yellowlees Douglas
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 225
EAN 9781107100398
ISBN 1107100399
Libristo code 09179398
Publishers Cambridge University Press
Weight 370
Dimensions 135 x 205 x 15

Categories

Society & Social Sciences > Psychology > Cognition & cognitive psychology
Language & Linguistics > Linguistics
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