The Goldfish Effect

A goldfish fishbowl shapes and constrains everything about the life of the fish within, yet the fish is completely unaware of that most basic fact of its life. Metaphorically speaking, we humans have our own goldfish bowls, which are made up of the many unconscious habits of mind that determine how we perceive reality, and which often limit us and blind us to our true potential. Because these habits are unconscious, they're unknown to us, yet they're the true cause of most of our mistakes, bad decisions, and embarrassments. Author Alex Alexander calls this The Goldfish Effect, and his groundbreaking book enables us to become aware of the unconscious habits that limit us-our goldfish bowls-and escape from them.

Alexander shows us how we can alter our unconscious bad habits of thinking and overcome our cognitive biases. Using a series of workable techniques, Alexander helps us improve our minds, and think smarter, so that we can avoid the problems we create for ourselves, and so that we can recognize and take advantage of opportunities that we may have been missing all our lives.

It's only when we learn how to understand our unconscious minds that we can overcome the Goldfish Effect and use the cognitive tools already at our disposal to reach our full potential