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The Customering Method

Language EnglishEnglish
Book Hardback
Book The Customering Method Aarron Spinley
Libristo code: 46104565
Publishers Taylor & Francis Ltd, November 2024
Despite the promise of an enhanced customer experience through new technology, we have witnessed the... Full description
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Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

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About the book

Full name The Customering Method
Author Aarron Spinley
Language English
Binding Book - Hardback
Date of issue 2024
Number of pages 302
EAN 9781032845425
ISBN 1032845422
Libristo code 46104565
Publishers Taylor & Francis Ltd
Weight 743
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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