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The Business Plan Workbook
Language
English
English
Book
Hardback
Based on tried and tested business methodology used at the leading business school, Cranfield School...
Full description
Libristo code: 47122266
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Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan.
This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to:- Come up with a winning business idea
- Complete market and competitive research
- Forecast watertight financials and projections This new edition is fully updated throughout to include:
- New real-world examples including Nubank, YuLife, Inceptio Technoloyg, Dotolib, Livspace, Teya and Zepz,
- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling
- More on storytelling and crating a compelling narrative for investors
- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
- A deck of 80 Power Point slides providing resources and downloadable templates
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About the book
Full name
The Business Plan Workbook
Author
Colin Barrow
Language
English
English
Binding
Book - Hardback
Date of issue
2025
Number of pages
320
EAN
9781398623682
ISBN
1398623687
Libristo code
47122266
Publishers
Kogan Page
Weight
612
Categories
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