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Book Publishing Industry

Name: Book Publishing Industry
Brand: Taylor & Francis Ltd
SKU: 01328965
Price: 40618 HUF
Availability: InStock
Author: Albert N Greco
ISBN: 9780415887243

Albert N Greco

Language

English

Book Paperback

Libristo code: 01328965

Publishers Taylor & Francis Ltd, July 2013

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks)... Full description

Libristo code: 01328965

270 b

40 618 Ft

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The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.