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Dieter Rams

Ten Principles for Good Design

Language EnglishEnglish
Book Paperback
Book Dieter Rams Cees W. De Jong
Libristo code: 33287964
Publishers Prestel, March 2021
For decades, anyone who cared about product design looked to the Braun label when choosing their app... Full description
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For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition.

Enumerating each of his ten principles such as good design is innovative; good design is aesthetic; good design is useful, etc., this book presents one hundred items that embody these guidelines.Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more unusual such as shelving systems and cigarette lighters. A fascinating essay places Dieter Rams in the context of modern design, from Bauhaus to Philip Johnson.

Archival materials include photos of Rams' design team and excerpts from his publications and speeches.

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About the book

Full name Dieter Rams
Author Cees W. De Jong, Klaus Klemp, Erik Mattie
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 416
EAN 9783791387321
ISBN 3791387324
Libristo code 33287964
Publishers Prestel
Weight 1742
Dimensions 298 x 215 x 27

Categories

The Arts > Industrial / commercial art & design > Individual designers
The Arts > Industrial / commercial art & design > Product design
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