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Technology and Strategy

Name: Technology and Strategy
Brand: Oxford University Press Inc
SKU: 04513072
Price: 75329 HUF
Availability: InStock
Author: Richard Alan Goodman
ISBN: 9780195079494

Conceptual Models and Diagnostics

Richard Alan Goodman

Michael W. Lawless

Language

English

Book Hardback

Libristo code: 04513072

Publishers Oxford University Press Inc, December 1994

Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates tech... Full description

Libristo code: 04513072

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75 329 Ft

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Technology and Strategy is a comprehensive guide to creating a strategic plan that incorporates technological growth. Using real-life examples from industries from electronics to bio-technology, the authors present the tools planners need to integrate a firm's technological capabilities with its strategic plan. Importantly, the book also addresses broader questions about the role of technology, clarifying when it aids innovation, when it is evolutionary, and when it is revolutionary. These questions are tested against trends such as Total Quality Management, the resource-based view of strategy, and the increase in external acquisition of technology. Offering clear guidance through an increasingly complex area, Technology and Strategy will be a valuable reference for practising executives, general managers, strategic planners, R&D executives, and manufacturers.

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About the book

Full name Technology and Strategy

Author Richard Alan Goodman, Michael W. Lawless

Language

English

Binding Book - Hardback

Date of issue 1994

Number of pages 302

EAN 9780195079494

ISBN 0195079493

Libristo code 04513072

Publishers Oxford University Press Inc

Weight 572

Dimensions 161 x 242 x 21

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