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Taking Down Goliath

Name: Taking Down Goliath
Brand: Palgrave Macmillan
SKU: 12500022
Price: 7594 HUF
Availability: InStock
Author: K. Ryan
ISBN: 9781349495580

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

K. Ryan

R. Graham

Language

English

Book Paperback

Libristo code: 12500022

Publishers Palgrave Macmillan, December 2014

Advances in software, auction-based media, analytics, and big data have made it possible for the ave... Full description

Libristo code: 12500022

52 b

7 594 Ft

In stock at our supplier Shipping in 9-15 days

30-day return policy

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.