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Superfandom

Language EnglishEnglish
Book Paperback
Book Superfandom Zoe Fraade-Blanar
Libristo code: 15188494
Publishers Profile Books, March 2017
An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and... Full description
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An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works

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About the book

Full name Superfandom
Author Zoe Fraade-Blanar
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 336
EAN 9781781255339
ISBN 1781255334
Libristo code 15188494
Publishers Profile Books
Weight 274
Dimensions 132 x 199 x 22

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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