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Strength through Joy

Name: Strength through Joy
Brand: Cambridge University Press
SKU: 02045933
Price: 40321 HUF
Availability: InStock
Author: Shelley Baranowski
ISBN: 9780521833523

Consumerism and Mass Tourism in the Third Reich

Shelley Baranowski

Language

English

Book Hardback

Libristo code: 02045933

Publishers Cambridge University Press, March 2004

Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and... Full description

Libristo code: 02045933

277 b

40 321 Ft

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Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.

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About the book

Full name Strength through Joy

Author Shelley Baranowski

Language

English

Binding Book - Hardback

Date of issue 2004

Number of pages 274

EAN 9780521833523

ISBN 0521833523

Libristo code 02045933

Publishers Cambridge University Press

Weight 570

Dimensions 152 x 229 x 19

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