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Strategy Process, The

Name: Strategy Process, The
Brand: PEARSON Education Limited
SKU: 02231451
Price: 44425 HUF
Availability: InStock
Author: Henry Mintzberg
ISBN: 9780273716280

Concepts, Contexts, Cases

Henry Mintzberg

Joseph Lampel

James B. Quinn

Language

English

Book Paperback

Libristo code: 02231451

Publishers PEARSON Education Limited, December 2013

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael P... Full description

Libristo code: 02231451

296 b

44 425 Ft

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'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

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About the book

Full name Strategy Process, The

Author Henry Mintzberg, Joseph Lampel, James B. Quinn

Language

English

Binding Book - Paperback

Date of issue 2013

Number of pages 744

EAN 9780273716280

ISBN 027371628X

Libristo code 02231451

Publishers PEARSON Education Limited

Weight 1364

Dimensions 192 x 263 x 26

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