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Strategic Management

Name: Strategic Management
Brand: John Wiley and Sons Ltd
SKU: 04898181
Price: 27646 HUF
Availability: InStock
Author: George A. Luffman
ISBN: 9780631201045

An Analytical Introduction

Language

English

Book Paperback

Libristo code: 04898181

Publishers John Wiley and Sons Ltd, June 1996

Strategic Management is a new and up to the minute text and cases book for students of strategy base... Full description

Libristo code: 04898181

185 b

27 646 Ft

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Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 yearsa experience in teaching, researching and consulting in the area of business strategy. Strategic Management is enhanced by a student workbook, and an instructora s manual.