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Strategic Communication

Campaign Planning

Language EnglishEnglish
Book Hardback
Book Strategic Communication James Mahoney
Libristo code: 42997834
Publishers Taylor & Francis Ltd, June 2023
Strategic Communication deals with the principles behind strategic communication planning. It covers... Full description
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Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.

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About the book

Full name Strategic Communication
Author James Mahoney
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 200
EAN 9781032329741
Libristo code 42997834
Publishers Taylor & Francis Ltd
Weight 650
Dimensions 174 x 246

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
The Arts > The arts: general issues
Economics, Finance, Business & Management > Economics
History & Archaeology > History
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