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Statistics for Marketing and Consumer Research

Language EnglishEnglish
Book Paperback
Book Statistics for Marketing and Consumer Research Mario Mazzocchi
Libristo code: 04433162
Publishers SAGE Publications Inc, May 2008
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essen... Full description
? points 120 b
17 963 Ft
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots); and 136 multiple choice questions for tests. This is augmented by in-depth discussion of topics including: sampling - data management and statistical packages; hypothesis testing; cluster analysis; and, structural equation modelling.

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About the book

Full name Statistics for Marketing and Consumer Research
Author Mario Mazzocchi
Language English
Binding Book - Paperback
Date of issue 2008
Number of pages 432
EAN 9781412911221
ISBN 1412911222
Libristo code 04433162
Publishers SAGE Publications Inc
Weight 786
Dimensions 171 x 239 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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