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Special Affects

Name: Special Affects
Brand: EDINBURGH UNIVERSITY PRESS
SKU: 04674901
Price: 45590 HUF
Availability: InStock
Author: Eric S Jenkins
ISBN: 9780748695478

Cinema, Animation and the Translation of Consumer Culture

Eric S Jenkins

Language

English

Book Hardback

Libristo code: 04674901

Publishers EDINBURGH UNIVERSITY PRESS, August 2014

The emergence of these media enables new modes of perception that create "special" sensations of won... Full description

Libristo code: 04674901

304 b

45 590 Ft

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The emergence of these media enables new modes of perception that create "special" sensations of wonder, astonishment, marvel, and the fantastic. Such affections subsequently become mined by consumer industries for profit, thereby explaining the connection between media and consumerism that today seems inherent to the culture industry. Such modes and their affections are also translated into ideology, as American culture seeks to make sense of the sociocultural changes accompanying these new media, particularly as specific versions of American Dream narratives.Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively apply Deleuzian film theory to animation. Its exploration of the connection between the animated form and consumerism, and its re-examination of 20th century animation from the perspective of affect, makes this an engaging and essential read for film-philosophy scholars and students.