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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Sixty to Zero

Name: Sixty to Zero
Brand: Yale University Press
SKU: 04050857
Price: 10379 HUF
Availability: InStock
Author: Alex Taylor
ISBN: 9780300158687

Alex Taylor

Language

English

Book Hardback

Libristo code: 04050857

Publishers Yale University Press, May 2010

The collapse of General Motors captured headlines in early 2009, but as Alex Taylor writes in this i... Full description

Libristo code: 04050857

71 b

10 379 Ft

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The collapse of General Motors captured headlines in early 2009, but as Alex Taylor writes in this in-depth dissection of the car manufacturer's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvellous case study of one of the United States' premier companies, of which every American quite literally now holds a share.