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Services Marketing B&W
Language
English
English
Book
Paperback
This new international edition of Services Marketing provides an up-to-date and comprehensive overvi...
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Libristo code: 04806000
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This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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About the book
Full name
Services Marketing B&W
Author
Douglas Hoffman, John E.G. Bateson, Emma Wood
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
250
EAN
9781473709126
ISBN
1473709121
Libristo code
04806000
Publishers
Cengage
Weight
1185
Dimensions
190 x 246 x 34
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