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Sensory Evaluation Practices

Name: Sensory Evaluation Practices
Brand: Elsevier Science Publishing Co Inc
SKU: 01205654
Price: 36054 HUF
Availability: InStock
Author: Herbert Stone
ISBN: 9780123820860

Herbert Stone

Language

English

Book Hardback

Libristo code: 01205654

Publishers Elsevier Science Publishing Co Inc, August 2012

Understanding what the consumer wants and will accept are two of the most significant hurdles faced... Full description

Libristo code: 01205654

245 b

36 054 Ft

Print on demand Shipping in 28-34 days

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Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. * Emphasizes the importance of a