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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Sensemaking

Name: Sensemaking
Brand: Little, Brown Book Group
SKU: 20455805
Price: 5612 HUF
Availability: InStock
Author: Christian Madsbjerg
ISBN: 9780349142258

Christian Madsbjerg

Language

English

Book Paperback

Libristo code: 20455805

Publishers Little, Brown Book Group, June 2019

A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017)Humans have become subservient to algorithm... Full description

Libristo code: 20455805

38 b

5 612 Ft

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A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017)

Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us.

Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills.

Contrary to popular thinking, Madsbjerg shows how many of today''s biggest success stories stem not from ''quant'' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking.

In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking ''connoisseurs'' like investor George Soros, architect Bjarke Ingels, and others.

Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.