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Selling The Invisible

Language EnglishEnglish
Book Paperback
Book Selling The Invisible Harry Beckwith
Libristo code: 04459201
Publishers Little, Brown Book Group, March 2012
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of ser... Full description
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

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About the book

Full name Selling The Invisible
Author Harry Beckwith
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 256
EAN 9780446672313
ISBN 0446672319
Libristo code 04459201
Publishers Little, Brown Book Group
Weight 194
Dimensions 126 x 190 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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