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Language
English
English
Book
Paperback
Political marketing is observed to be a marriage between marketing and politics, which falls under t...
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Libristo code: 13636449
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Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities.
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About the book
Full name
Selling America
Author
Rand Irshaidat
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
440
EAN
9783659892967
Libristo code
13636449
Publishers
LAP Lambert Academic Publishing
Weight
671
Dimensions
150 x 220 x 27
Categories
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