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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
German
German
Book
Paperback
Es gibt Unternehmen, die versprechen das Blaue vom Himmel herunter. Sie täuschen, manipulieren oder...
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Libristo code: 09487638
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Es gibt Unternehmen, die versprechen das Blaue vom Himmel herunter. Sie täuschen, manipulieren oder bewegen sich in Grauzonen des Gesetzes. Schlagzeilen machten vor kurzem einige Lebensmittel- und Waschmittelhersteller, die Stiftung Warentest an der Nase herumführen wollten. Aber auch in anderen Branchen wird mitunter gewaltig geschummelt. Das Schlimme daran: Das Negativmarketing bedroht auch den Ruf von jenen Unternehmen, die nicht mit gezinkten Karten spielen. In den neuen Kanälen werden Unternehmen dafür schnell abgestraft.
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About the book
Full name
Schwarze Schafe
Author
Harald Reil
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
18
EAN
9783737936637
ISBN
3737936633
Libristo code
09487638
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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