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Scenario Planning

The Link Between Future and Strategy

Language EnglishEnglish
Book Paperback
Book Scenario Planning M. Lindgren
Libristo code: 12043645
Publishers Palgrave Macmillan, January 2003
Recent research in the field of business strategy has shown that strategic flexibility can be achiev... Full description
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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About the book

Full name Scenario Planning
Author M. Lindgren, H. Bandhold
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 180
EAN 9781349431977
ISBN 1349431974
Libristo code 12043645
Publishers Palgrave Macmillan
Weight 305
Dimensions 152 x 229 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Operational research
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