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Roadside MBA
Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners
Language
English
English
Book
Paperback
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled...
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Libristo code: 12175615
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Instead of teaching the tried-and-true case studies involving GE and Microsoft, what wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization. Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola. Want to learn about scaling a business, come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas....
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About the book
Full name
Roadside MBA
Author
Michael Mazzeo, Paul Oyer, Scott Schaefer
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
306
EAN
9781455583980
ISBN
1455583987
Libristo code
12175615
Publishers
BUSINESS PLUS
Weight
372
Dimensions
152 x 229 x 19
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