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Rising Tide

Name: Rising Tide
Brand: Stanford University Press
SKU: 04719000
Price: 12912 HUF
Availability: InStock
Author: Susan Coleman
ISBN: 9780804773065

Financing Strategies for Women-Owned Firms

Susan Coleman

Alicia M. Robb

Language

English

Book Paperback

Libristo code: 04719000

Publishers Stanford University Press, April 2012

Women-owned firms represent an increasingly important segment of the small business sector. Accordin... Full description

Libristo code: 04719000

89 b

12 912 Ft

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Women-owned firms represent an increasingly important segment of the small business sector. According to the most recent data from the U.S. Census Bureau, there were 7.8 million women-owned firms in the United States in 2007, generating $1.2 trillion in revenues and providing employment for 7.6 million people. "A Rising Tide" presents the financial strategies that have helped today's bold and creative women entrepreneurs to succeed. The authors take a "lifecycle approach" in discussing the issues and strategies for different types of women-owned firms, from nascent and home-based firms to growth-oriented and technology-based enterprises. Each chapter includes real-world cases studies featuring women entrepreneurs as a way to bring the book's lessons to life. Uniquely, this book ties together the latest research on financing women-owned businesses and its implications for actual or potential entrepreneurs. Drawing on the Kauffman Firm Survey, a longitudinal survey of over 4,000 new firms, the authors are able to provide particularly useful conclusions, making this a must read for the thousands of women who are starting or may start businesses in the next few years. Click here to view the book trailer.