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Richard Wagner

Self-Promotion and the Making of a Brand

Language EnglishEnglish
Book Paperback
Book Richard Wagner Nicholas Vazsonyi
Libristo code: 02051408
Publishers Cambridge University Press, May 2012
This book was first published 2010. All modern artists have had to market themselves in some way. Ri... Full description
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This book was first published 2010. All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.

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About the book

Full name Richard Wagner
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 236
EAN 9781107404397
ISBN 1107404398
Libristo code 02051408
Weight 440
Dimensions 190 x 247 x 15
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