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Rewire

Name: Rewire
Brand: WW Norton & Co
SKU: 01287064
Price: 9752 HUF
Availability: InStock
Author: Ethan Zuckerman
ISBN: 9780393082838

Ethan Zuckerman

Language

English

Book Hardback

Libristo code: 01287064

Publishers WW Norton & Co, July 2013

In an age of connection supercharged by the Internet, we often assume that more people online means... Full description

Libristo code: 01287064

65 b

9 752 Ft

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In an age of connection supercharged by the Internet, we often assume that more people online means a smaller, more cosmopolitan world. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York. In Rewire Ethan Zuckerman draws on contemporary research in psychology, sociology and his own work on how humans "flock together" to explain why the technological ability to reach someone does not inevitably lead to increased connection. For those who seek a wider picture - a picture now critical for global success - Zuckerman highlights the challenges and the headway already made by attempts to bridge cultures through translation, cross-cultural inspiration and the search for new, serendipitous experience. Rewire offers a map of the innovations needed to more tightly connect the world