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Révolution relation
Language
French
French
Book
Paperback
Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau mo...
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Libristo code: 32854438
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Ce livre propose, en s'appuyant sur de nombreux exemples d'expérimentation, de définir un nouveau modèle de création de valeur adaptée aux enjeux modernes pour aider les marketers et les communicants à sortir de leur logique de gestion et cultiver la notion de valeur en profondeur. En ce sens, il s'agit de prolonger les expérimentations initiées pour accompagner le marketing dans sa révolution, et de l'aider à devenir relationnel (relation aux autres, à l'environnement, à ses projets, à soi-même).
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About the book
Full name
Révolution relation
Author
Stéphane Lautissier
Language
French
French
Binding
Book - Paperback
Date of issue
2022
Number of pages
160
EAN
9782296069206
ISBN
2296069207
Libristo code
32854438
Publishers
Editions L'Harmattan
Weight
226
Dimensions
135 x 215 x 10
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