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Revenue Management and Pricing

Name: Revenue Management and Pricing
Brand: Cengage Learning EMEA
SKU: 05095773
Price: 27735 HUF
Availability: InStock
Author: Una McMahon-Beattie
ISBN: 9781844800629

Case Studies and Applications

Una McMahon-Beattie

Ian Yeoman

Language

English

Book Paperback

Libristo code: 05095773

Publishers Cengage Learning EMEA, January 2004

Companies that are better at fulfilling customer needs make better returns. In the current state of... Full description

Libristo code: 05095773

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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.